What Nutrition Research Shows - Our Partners

90% or More Plant-Based Nutrient Rich.

90% or More Plant-Based Nutrient Rich.

Nutrient Rich is a Vegan Friendly Site.

We often get questions about why we promote the 90% or More Plant Based Nutrient Rich® idea, and don't just say "go Vegan." We would love everyone in the world to be Vegan, clearly, but not all people thrive eating a vegan diet, especially when initially setting out on changing the way they eat.

As a company, we are seeking the best possible outcome for lots of people and are considerate to the challenges of making a change.

90% or More Plant Based Nutrient Rich, implies that we would love for you to eat a 100% plant based Vegan diet, but this message is more focused on making sure you are eating "nutrient rich", or "nutritarian", which is naturally a plant-based diet anyway, optimized for high nutrient density foods.

We have found that you can eat nutrient rich, and still eat some nutrient poor foods on total dietary intake basis; including a small amounts of animal product. We don't promote animal product consumption we just acknowledge that some people don't want to be Vegan and we can't scientifically substantiate that they should necessarily be for health and longevity.

Therefore, we promote confidently that 90% or More of what you eat be vegetables, fruits, beans legumes, raw nuts and seeds and whole grains, and if you do eat animal products you minimize them to less than 10% of your total consumption, or eliminate them along with refined foods. Ref: The Top 12 Findings of the China Study.

If there is one thing we have committed ourselves to here at Nutrient Rich® Life, it is this—we do our nutrition research. That is why we have developed strong relationships with nutrition research partners including the Nutritional Research Foundation (NRF) and NutritionFacts.org for guidance. This enables us to get the latest nutrition facts immediately, and avoid personal bias, dogma and commercial pseudo-science.

Nutrient Rich® is a sponsor of the Nutritional Research Foundation (NRF), which represents a unique stance in plant-based nutritional research, by advocating a high-nutrient, whole-food, vegetable-based diet. They emphasize a “nutritarian” approach—choosing food based on its nutrient content, while keeping animal products to a minimum, or to less than 10% of all food consumption. Vegan may be ideal. This philosophy, which is based on verifiable and strict science, demonstrates the capability to prevent, manage and reverse disease through proper nourishment.

In some instances, securing vital health requires supplementation of specific nutrients that are lacking, due to poor absorption or food and environment deficiencies. The NRP embraces responsible supplementation, when used in conjunction with current, relevant science. Although the NRP recognizes that a vegan diet is not always necessary for everyone, they thoroughly believe in conducting their work with a humanitarian spirit and the utmost of scientific integrity. They recognize that individuals following a plant-based lifestyle often exhibit a passion for living creatures. Out of respect for their loyal donors and the entire planet, they have no plans to participate in animal testing or inhumane experimentation.

Their intentions are to promote Nutritional Medicine, based on real science and real food. They believe that unveiling the potential of nutritional excellence will have a profound impact on the health crisis of America and the future of the nation.

Help the Nutritional Research Foundation Launch new studies, here and get great rewards!


NutritionFacts.org is brought to you by the Jesse & Julie Rasch Foundation, in partnership with Michael Greger, M.D. Dr. Greger scours the world of nutrition-related research, as published in scientific journals, and brings that information to you in short, easy to understand video segments. NutritionFacts.org also provides links to the original journal articles whenever possible, so that users can source the information directly, if desired.

According to NutritionFacts.org, the typical nutrition facts packaging label shows consumers a miniscule fraction of the estimated 100,000+ biological active constituents of foods, which makes them wonder how to tell if a food will actually help promote health and or promote disease.

It is estimated that North Americans spend in excess of $50 billion, annually, on diet products and self-help books and videos. However, given that Western society continues to see increased obesity and other “diseases of affluence,” such as Type II diabetes, coronary heart disease and certain forms of cancer, much of that money is being wasted. They believe that a significant part of the problem is that individuals who want to make the correct nutritional choices for themselves and their families are faced with a deluge of confusing and conflicting nutritional advice. The goal of this website is to present readers with the results of the latest in nutrition and health research, presented in a way that is easy to understand.