An overwhelming amount of scientific evidence demonstrates the powerful effects of nutrition to protect against disease or, conversely, to create disease. It is becoming more and more obvious that understanding the benefits of nutritional excellence is the means to recovering our health and healthcare systems.

Nutritional excellence defines a diet-style that maximizes the beneficial health promoting effects of eating a variety of micro nutrient-rich natural foods. To assure nutritional excellence, individuals must understand their own unique nutritional needs. From there the quality of an individual’s diet must be increased accordingly to experience the most profound therapeutic effects for preventing, treating and reversing disease.

Once the focus is on consuming more micro nutrient-rich natural foods, the other important nutritional benefits automatically follow: lower sodium, reduced calories, high fiber, high volume of food, satiety, a low glycemic index, and a high phytochemical index. As this shift takes place, people are able to win back and take control of their health destiny.

Many people become a vegetarian or a vegan when they want to improve their health (also for ethical reasons) particularly when they experience the negative consequences of eating a diet high in animal products which are nutrient poor and refined foods, which are nutrient barren. But not eating animal products alone does not ensure you are eating "healthy". There are many overweight vegan and vegetarians who are not eating nutrient rich diets, even thought both vegans and vegetarians tend to be much healthier than those eating the standards American diet because their diets are based on foods of plant origin.

Nutrient Rich healthy eating, can be vegan or vegetarian, bit being vegan or vegetarian does not necessarily mean you are eating "nutrient rich".

The fact is, you can still consume small amounts of nutrient poor foods (animal products and refined foods) and still be eating "nutrient rich" on a Total Dietary Intake basis. The aim is to get to 90% or More Plant Based, Nutrient Rich foods. This is one of the reasons why a new term was created to describe the person who eats "nutrient rich"... a nutritarian. 

A Nutritarian is someone who...

• - understands that food has powerful disease–protecting and therapeutic effects
• - seeks to consume a broad array of micronutrients via their food choices
• - strives for nutritional excellence