John Allen Mollenhauer, (AKA John Allen or "JAM") is the founder of NutrientRich.com, a trusted source on the web for Nutrient Rich eating and food news and information, training and coaching.

John Allen Mollenhauer began promoting “Nutrient Rich”, the new two word buzz term for healthy eating back in 2005, when the USDA Dietary Guidelines recognized nutrient density as the fundamental principle of nutrition and the “Low Fat, Low Cal, Low Carb” diet fads began to quiet down.

Excited about the opportunity to help define what it meant to eat “Nutrient Rich” and promote a revolutionary way of eating that people could quickly understand, he created The Food Class System® at NutrientRich.com. It was one of the first nutrient density-based food indexes ever created. It was inspired by his ongoing work with Joel Fuhrman M.D., author of the best selling book Eat to Live, world renowned in preventing and reversing disease through nutritional and natural methods, and by “The China Study” the most comprehensive study of nutrition ever conducted to reinforced the idea of nutrient profiles and nutrient "richness". In 2006, he produced "The Top 12 Findings of The China Study”, with the authors.

Realizing that eating “Nutrient Rich” did not necessarily mean eating 100% vegan or vegetarian (a favorable choice nonetheless) but certainly a predominantly plant based diet of up to 90% or more plant based nutrient rich foods, and knowing that it was a fundamental of successful living; John Allen knew that Nutrient Rich Eating could have a mass appeal and that it was needed for personal health and the health of the planet. He has made it part of his mission to help people see that eating nutrient rich food, is the cornerstone of a healthy lifestyle, performance and living at or near your ideal weight.

John Allen is also the founder The Lifestyle Coaching Center in Livingston, NJ and one of the leading authorities in Performance Lifestyle training and coaching which teaches the 12 principle rights every person has to achieve their goals in a balanced and healthy way, and live at or near their ideal weight all year round. His expertise includes specialties in personal energy management ( the foundation of the Performance Lifestyle philosophy), and nutrient rich food nutrition. 

He is co-author of the book The Curse of the Capable the hidden challenge to a balanced, healthy high achieving life. (February 2010) by Harvard psychology instructor Arthur P Ciaramicoli PhD with a foreword by Super Bowl MVP Phil Simms.

John Allen is known for helping people learn how to live a healthy lifestyle successfully and harness the power of their lifestyle for better performance and quality of life.

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