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A Really Good Reason To Eat 10% or Less Animal Products!

Nutrient Rich — Wed, 30 Nov 2011 22:05:27 +0000

color:#002002">Today, I read an article in the Huffington Post, called, Horse Meat Inspection Ban Lifted In The U.S. (horse meat consumption) and I was shocked.

It is a proven fact that consuming animal protein causes cancer, yet we keep on eating it. And now, to top that off, our government is trying to add yet another cancer-causing protein to people’s menus—horses, which are beloved pets.”

“What’s next—dogs and cats? Warm feelings for pets aside, no one should be eating horse meat!”

The World Health Organization (WHO) has estimated that dietary factors are associated with at least 30% of all cancers in developed countries and up to 20% in developing countries. One of the biggest dietary culprits they uncovered was animal-derived foods [1, 2-7]. In fact, high meat intake has been estimated to increase your overall cancer risk by 17%, while high saturated fat intake increases your cancer risk by 19% [8].

It is a fact that throughout our lives we will all have cancer cells appear in our bodies. However, not everyone develops cancer, and usually this comes down to diet [1]. Animal proteins like meat, dairy, and eggs alter hormone levels in the body, cause inflammation, promote cell growth and tumor development, and make the body more acidic [2, 8-13]. All these changes “feed” the cancer cells and make them stronger. To make matters worse, as meat is cooked at high temperatures, potentially dangerous chemicals are produced. For example, heterocyclic amines (HCAs) and polycyclic aromatic hydrocarbons (PAHs) can initiate the cancer process [14-20], while advanced glycation end products (AGEs) play an important role in the development and progression of atherosclerosis, diabetes, aging, and chronic renal failure [21-22].

Although meat is often labeled the major culprit in cancers of the esophagus, lung, pancreas, stomach, colon, breast, and prostate, research has shown that other animal proteins, such as the casein found in milk, can promote cancer development as well. A 2007 study published in the American Journal of Clinical Nutrition reported that the consumption of dairy products affects the biological pathways associated with cancer development and spread [23]. After following participants for 65 years, the researchers discovered that a diet rich in dairy products during childhood nearly tripled the risk of colorectal cancer in adulthood.

More than 200 studies have shown that a diet based on fruits, vegetables, beans/legumes, raw nuts and seeds, and whole grains (as well as the countless meals and menus you can derive from these foods) provides significant protection against many different types of cancer. People with the highest consumption of fruits, vegetables, and whole grains have about half the risk of developing cancer as those who eat a more animal-based diet [24-27]. Based on the research of Dr. Campbell in the Cornell UniversityChina Study, the ideal diet should be at least 90% plant-based foods and less than 10% animal-based foods [1].

Dr. Campbell based his initial research on a preliminary study in which two groups of rats (one fed a 5% protein diet and one fed a 20% protein diet) were given cancer-causing aflatoxin. While every single rat in the 20% protein diet group developed liver cancer or pre-cancerous lesions, nothing happened to a single rat in the 5% protein group. Campbell conducted a similar study but used the milk protein casein to determine whether all animal proteins acted as cancer promoters. Like in the previous study, Campbell divided his rats into a 20% casein diet and a 5% casein diet and then exposed the rats to aflatoxin. His results supported the earlier research, and he reported that adjusting an organism’s protein intake could turn cancer promotion on and off like a switch [1]. Proteins derived from plants, however, did not have the same cancer-promoting effects.

Many experts believe that this is due to the nutrient-rich nature of plant-based foods. Fruits and vegetables do not promote inflammation in the body, are rich in antioxidants that can neutralize cancer-causing free radicals, and do not contain bad fats such as saturated fat, trans- fat, or dietary cholesterol, which the body does not need to get from dietary sources. Plant-based foods also contain high amounts of fiber. Fiber acts like a filter in your digestive system, effectively removing cancer-causing substances from your colon. Fiber is also food for bacteria that thrive in your intestine, favoring the ones that reduce the production of cancer-causing acids.

color:black">The health-boosting properties of a nutrient-rich, plant-based diet have also been shown to benefit people who have already developed cancer. A 2006 study showed that, in general, men with prostate cancer who avoided animal products reduced their PSA levels, which meant that their cancer was not advancing and may actually have been diminishing [28]. However, the cancer continued to worsen in the men who made no dietary changes. Such dietary changes were also shown to reduce the recurrence risk of breast cancer in postmenopausal women by about 25% [29].

References

Campbell TC, Campbell TM, II. The China Study: Startling Implications for Diet, Weight Loss, and Long-Term Health. Dallas, TX: BenBella Books, 2005.
World Cancer Research Fund. Food, nutrition, physical activity, and the prevention of cancer: A global perspective. Washington, DC: American Institute of Cancer Research, 2007.
Cho E, Spiegelman D, Hunter DJ, et al. Premenopausal fat intake and risk of breast cancer. J Natl Cancer Inst. 2003;95:1079-1085.
Barnard ND, Nicholson A, Howard JL. The medical costs attributable to meat consumption. Prev Med. 1995;24:646-655.
Giovannucci E, Rimm EB, Colditz GA, et al. A prospective study of dietary fat and risk of prostate cancer. J Natl Cancer Inst. 1993;85(19):1571-1579.
Kolonel LN. Nutrition and prostate cancer. Cancer Causes Control. 1996;7(1):83-94.
Ma RW, Chapman K. A systematic review of the effect of diet in prostate cancer prevention and treatment. J Hum Nutr Diet. 2009;22(3):187-1899.
Boyd NF, Stone J, Vogt KN, Connelly BS, Martin LJ, Minkin S. Dietary fat and breast cancer risk revisited: a meta-analysis of the published literature. Br J Cancer. 2003;89(9):1672-1685.
Murtaugh MA, Ma KN, Sweeney C, Caan BJ, Slattery ML. Meat consumption patterns and preparation, genetic variants of metabolic enzymes, and their association with rectal cancer in men and women. J Nutr. 2004;134(4):776-784.
Norat T, Riboli E. Meat consumption and colorectal cancer: a review of epidemiologic evidence. Nutr Rev. 2001;59(2):37-47.
Armstrong B, Doll R. Environmental factors and cancer incidence and mortality in different countries, with special reference to dietary practices. Int J Cancer. 1975;15:617-631.
Carroll KK, Braden LM. Dietary fat and mammary carcinogenesis. Nutr Cancer. 1985;6:254-259.
Rose DP, Boyar AP, Wynder EL. International comparisons of mortality rates for cancer of the breast, ovary, prostate, and colon, and per capita food consumption. Cancer. 1986;58:2363-2371.
Skog KI, Johansson MAE, Jagerstad MI. Carcinogenic heterocyclic amines in model systems and cooked foods: a review on formation, occurrence, and intake. Food Chem Toxicol. 1998;36:879-896.
Robbana-Barnat S, Rabache M, Rialland E, Fradin J. Heterocyclic amines: occurrence and prevention in cooked food. Environ Health Perspect. 1996;104:280-288.
Thiebaud HP, Knize MG, Kuzmicky PA, Hsieh DP, Felton JS. Airborne mutagens produced by frying beef, pork, and a soy-based food. Food Chem Toxicol. 1995;33(10):821-828.
Sinha R, Rothman N, Brown ED, et al. High concentrations of the carcinogen 2-amino-1-methyl-6-phenylimidazo-[4,5] pyridine [PhlP] occur in chicken but are dependent on the cooking method. Cancer Res. 1995;55:4516-4519.
De Stefani E, Ronco A, Mendilaharsu M, Guidobono M, Deneo-Pellegrini H. Meat intake, heterocyclic amines, and risk of breast cancer: a case-control study in Uruguay. Cancer Epidemiol Biomarkers Prev. 1997;6(8):573-581.
Snyderwine EG. Some perspectives on the nutritional aspects of breast cancer research. Food-derived heterocyclic amines as etiologic agents in human mammary cancer. Cancer. 1994;74(3 suppl):1070-1077.
Butler LM, Sinha R, Millikan RC, Martin CF, Newman B, Gammon MD, Ammerman AS, Sandler RS. Heterocyclic amines, meat intake, and association with colon cancer in a population-based study. Am J Epidemiol. 2003;157(5):434-445.
Krajcovicova-Kudlackova M, Sebekova K, Schinzel R, Klvanova J. Advanced glycation end products and nutrition. Physiol Res. 2002;51:313-316.
Uribarri J, Cai W, Sandu O, Peppa M, Goldberg T, Vlassara H. Diet-derived advanced glycation end products are major contributors to the body’s AGE pool and induce inflammation in healthy subjects. Ann NY Acad Sci. 2005;1043:461-466.
van der Pols JC, Bain C, Gunnell D, Smith GD, Frobisher C, Martin RM. Childhood dairy intake and adult cancer risk: 65-y follow-up of the Boyd Orr cohort. Am J Clin Nutr. 2007;86(6)1722-1729.
Steinmetz K, Potter J. Vegetables, fruit, and cancer, I. Epidemiology. Cancer Causes Control. 1991;2(suppl):325-357.
Jacobs DR, Marquart L, Slavin J, et al. Whole-grain intake and cancer: an expanded review and meta-analysis. Nutr Cancer. 1998;30:85-96.
Thorogood M, Mann J, Appleby P, McPherson K. Risk of death from cancer and ischaemic heart disease in meat and non-meat eaters. Br Med J. 1994;308:1667-1670.
Key TJ, Appleby PN, Spencer EA, et al. Cancer incidence in British vegetarians. Br J Cancer. 2009;101:192-197.
Nguyen JY, Major JM, Knott CJ, et al. Adoption of a plant-based diet by patients with recurrent prostate cancer. Integr Cancer Ther. 2006;5(3):214-223.
Blackburn GL, Wang KA. Dietary fat reduction and breast cancer outcome: results from the Women’s Intervention Nutrition Study (WINS). Am J Clin Nutr. 2007;86(3):878S-881S.

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T Colin Campbell Shares the Best Kept Secret In Health on Bill Maher

Nutrient Rich — Sat, 16 Jul 2011 22:02:54 +0000

One of the many things that I appreciated about this video, besides T Colin Campbells trademark humility and characteristic directness around the influences negatively affecting our food quality and choices, is that Bill Maher was already aware of this work and able be so in tune with Dr Campbell. In other words, even as early at 1-3-5 years ago, knowledge of the findings of the most comprehensive study of nutrition ever conducted were not even on the radar screen for most people let alone on prime time TV.

Fortunately, Real Time with Bill Maher is on HBO, so the message did not have to get watered down because of conflicts with advertisers selling message that simply underline any modicum of truth when it comes to food or the consequences of eating foods that don't promote health. In spite of that, the message of eating a plant based diet is really catching on. People want to be healthy!

The best key secret in health is the fact that you don't have to suffer from diabetes, heart disease and cancer, and you don't have to diet (proactively restrict your eating and not get your needs met) ever again, to live at or near your ideal weight. All of that changes when you start eating Nutrient Rich.

For many, that seems unbelievable! Aren't these diseases expected as you age? Yes, but only if you are eating a nutrient poor diet. Which bring up another point I noticed in this video…

T. Colin Campbell, is vegan I meaning 100% of what he eats is plant based, even though that wasn't always the case. He makes the point that you don't need animal products let alone refined foods in your diet.

You could see he was a bit hesitant though when asked if he consumed any animal products; and Bill Maher asked about whether small amounts of animal products were ok? This, is the big questions people are reconciling today.

To eat "healthy" do I need to be a vegan or vegetarian and never eat meat?

The answer to this is NO, but that does not mean we need to promote animal products for nutritional reasons, as if you were going to be unhealthy or get skinny, or lose function without the consumption of animal foods each day. People lose function eating animal foods.

Animal foods are nutrient poor; they are rich in some nutrients, but as whole foods they are nutrient poor. Yet, you can still consume small amounts of animal products and still be eating nutrient rich on total dietary intake basis.

And that is why we promote the 90% or More Plant Based, Nutrient Rich eating style, which is less about arguing the difference between eating meat or not and more about health, personal performance and natural weight loss. If you want to or feel you need to consume small amounts of animal products in your diet at this time, that fine, but the reality is, getting to 90% or More Plant Based Nutrient Rich is the key to healthy success.

It's not about fighting the fight between plant and animal foods, it's about what's best for your body, energy metabolism, your weight, your health and your personal performance.

Video's like this, are powerful because they let you know what's going on behind the scenes and why so many people are so preoccupied with food issues, unclear about what is the best way to eat. It also let's you know that eating a plant based diet is catching on. Watch it, I hope it inspires you to move away from poor begin the making the switch to Nutrient Rich eating.

Forks Over Knives Premier in NYC

Nutrient Rich — Wed, 27 Apr 2011 17:10:29 +0000

Last night over 500 people descended on the Sunrise Theater in New York City to see the NY Premier of Forks Over Knives, the new movie that is inspiring audiences all over the US and abroad to consider, if not make the switch to a whole foods, plant based, nutrient rich diet. At the Premier, we all mingled for a few hours around some incredible plant based nutrient roods at the Whole Foods in the Bowery section of NYC and most everyone in the room was inspired to learn how to start eating healthy.

No one was disappointed!

FORKS OVER KNIVES examines the profound claim that most, if not all, of the so-called “diseases of affluence” that afflict us can be controlled, or even reversed, by rejecting our present menu of animal-based and processed (refined) foods. The major storyline in the film traces the personal journeys of a pair of pioneering yet under-appreciated researchers, Dr. T. Colin Campbell and Dr. Caldwell Esselstyn. Read More…

I should emphasize the under-appreciation for these two research and medical professionals and down right fine people. The reason is simple; what they are saying is true but just not good for the "HUGE inter-connected, money-driven “Med-Pharma-USDA-Academia-Food-Insurance-Media system” which my new friend and associate Jim Hicks, talks about in his new book Healthy Eating, Healthy World. His research indicates that 70 to 80% of our health care dollars ($2 trillion of them) are driven by what we eat — our toxic western diet. (You can read about all of the above in Chapter 8 of his book.)

Personally, I have a great deal of experience with both Dr's having assembled The Top 12 Findings of The China Study with the Campbells (Father and Son) who wrote this hugely successful book revealing the relationship between diet (lifestyle) weight loss and long term health, and having learned from and promoted Dr. Esselstyn's work for years. He is the author of Preventing and Reversing Heart Disease and a long time senior medical officer at The Cleveland Clinic.

These gentleman are major players in the plant based food movement now in the later half of their careers, both of which ironically began promoting or serving the effects of animal based diets. They were major players in their fields even before the switch to plant based nutrient rich foods began and made the switch themselves when they realized that animal based diets also rich in refined and process foods, causes disease.

These days, T Colin Campbell PhD and Caldwell Esselstyn MD have become "very" well known as President Clinton recently mentioned their names in a viral CNN interview with Wolf Blitzer, as he explained his own transition to a plant based diet to finally resolve his own heart disease.

The mass movement to whole foods, plant based, nutrient rich diets, is driven by one simple reality,'calorie rich / nutrient poor foods cause "lifestyle induced" diseases like heart disease and shorten your life plan. That is the main reason why the switch to a diet based predominantly on nutrient rich foods is on for so many people.

While at the event, I met up with Rip Esselstyn, son of Dr. Caldwell Esselstyn, who is now becoming quite well known as the author of the Engine 2 Diet, a plant based, or should I say "plant strong" diet, that he put together while working in an Austin, TX fire department that helped his fellow firefighters lose weight, lower their cholesterol, and prevent disease. A former professional IronMan athlete, Rip has been eating a plant based diet for over 25 years now (even while training as an athlete) and had some amazing information to share.

He said "I switched to plant based diet so that I could get an performance edge".

Don't believe the hype when people tell you, you should be running your body on nutrient poor animal protein and saturated fat with a side dish of nutrient rich vegetables anymore, when a true nutrient rich diet is the way to go.

I also caught up with with Dr Pam Popper of The Wellness Forum, in Columbus Ohio; she and Rip Esselstyn were conducting a plant strong Education Immersion at Whole Foods. We talked about having never seen the switch to plant based nutrient rich foods be so strong, and how the movement is happening in an accelerated fashion now in part because of movies like Forks Over Knives. A movie like this is all the more powerful now having decades of amazing data and insights, like those from Dr's Esselstyn and Campbell's work, to convey in the cinema. Gone are the days of passion and principle alone; today, plant based diets are proven with sound science.

Look for a location near you and watch this movie!

Forks Over Knives is rich in incredible insights about healthy eating and it will inspire you when you see how everyday people right off the street are making incredible transformations in their health, weight and outlook because they are no longer eating foods that cause disease and are learning how to make the switch to eating nutrient rich healthy foods.

You too will be shocked and awed by how incredibly tasty nutrient rich foods really are, and wonder why you haven't been eating plant based nutrient Rich, your entire life!

April is the Next Date for Certification in Plant Based Nutrition – ECornell

Nutrient Rich — Tue, 22 Mar 2011 17:08:02 +0000

Have you ever wondered what the establishment isn’t telling you about nutrition? With all of the special interests in the food industry, it shouldn’t come as a surprise that the idea of a plant-based diet doesn’t get the kind of press it should.

If you are interested in learning about the ramifications of diet on your health, and mastering the next level in healthy eating, you should consider getting your Certificate in Plant-Based Nutrition from eCornell. This 100% online education program, written by the world renowned Dr. T. Colin Campbell, author of The China Study, outlines the possibilities that nutrition can greatly reduce the risk of many diseases, including cancer and heart disease.

eCornell is now offering 19 CMEs for students completing the TCC Plant-based Nutrition certificate program. The additional cost is only $50 and the CMEs are awarded upon completion of the program. As more and more doctors, nurses, pharmacists and physicians are bringing dietary intervention into their medical practices, offering CME credit is a welcome change.

There only have 21 seats available for April 13th — so do take this opportunity to enroll as prior classes have been in high demand.

Learn More.

Discover the Top 12 Findings of The China Study

Nutrient Rich — Mon, 06 Dec 2010 23:42:08 +0000

The Top 12 Findings of The China Study

It was 2004 2006, I was sitting in a fresh food fast food restaurant in North Carolina with T Colin Campbell. We were both working on a business project at the time and we were taking the time to enjoy an amazing salad together. Each day we were there, included a trip to “Soup & Salad”.

At this time, Dr Campbell was in the process of publishing The China Study and I has been lending a hand in the publishing process. That day though, was different.

It was the last day before The China Study was going to be published and I had the opportunity to endorse the book along with some very notable people who were heads and tales more educated on the subject of nutrition than I was. Believe me, I knew plenty to be dangerous. I had started NutrientRich.com and had a solid understanding of nutrient density and the nutrient profiles of foods along with a solid grounding in health and nutrition principles.

I also had, based on this data, assembled the 3 classes of foods, otherwise known as The Food Class System, and this seemed to withstand some pretty intense scrutiny; but young in my understanding of nutrition still, I realized what an amazing honor it was to be able to share a thought in the front of such a powerful book, written by a titan in the nutritional field.

Why was I in this position? Because of nutritional education, around plant based nutrition, and a passion that was fueled by the power of the findings in this book.

Do you know about The China Study?

Here’s what some some experts have had to say about the study.

The Most Comprehensive Study of Nutrition Ever Conducted – The New York Times.

The China Study is the most important book on nutrition and health to come out in the last 75 years. Everyone should read it and it should be the model for all nutrition programs taught at universities. The reading is engrossing if not astounding. The science is conclusive. Dr. Campbell’s integrity and commitment to truthful nutrition education shine through. I interviewed him yesterday and found him to be a warm, genuinely brilliant scientist and humanitarian who speaks only about the real facts. The science is clearly conclusive: the best diet for humans is the vegan diet. Vegan diet stops and reverses most diseases, rejuvenates, slims the body and stops the needless slaughter of animals and ravaging effects of animal farming. Learn why vegan foods are nutritionally complete and how the US government and AMA have abused our trust, perverting the truth about nutrition all in the name of profiteering. Dr. Campbell is a hero who deserves our serious attention.

David Klein
Publisher/Editor of Living Nutrition Magazine

The China Study describes a monumental survey of diet and death rates from cancer in more than 2,400 Chinese counties and the equally monumental efforts to explore its significance and implications for nutrition and health. Dr. Campbell and his son, Thomas, have written a lively, provocative and important book that deserves widespread attention.

Frank Rhodes, Ph.D., President (1978-1995) Emeritus, Cornell University

The China Study gives critical, life-saving nutritional information for every health-seeker in America. But, it is much more; Dr. Campbell’s expos? of the research and medical establishment makes this book a fascinating read and one that could change the future for all of us. Every health care provider and researcher in the world must read it.

Joel Fuhrman, M.D., Author of the bestselling book,
Eat To Live

If you’re looking to enhance your health, performance and your success read The China Study immediately. Finally, scientifically valid guidance on how much protein we need and where we should get it. The impact of these findings is enormous.

John Allen Mollenhauer
Founder, MyTrainer.com and NutrientRich.com

More praise for the book.‘

It was about that time, that I began working on The Top 12 Findings of The China Study, so this seminal work could get into the hands of as many people as possible who might not otherwise read a book about nutrition, let alone what the most comprehensive study of nutrition every conducted had to say about diet, weight loss and long term health.

Along with Thomas Campbell III, Dr Campbells son and coauthor of the book, we sketched out the Top 12 Findings of this study that took decades to conduct and many millions of dollars to see through with the utmost care.

Of course, since then, The China Study has become a best seller many times over, and it’s impact of the world has been large and has bloomed into the first ever course on Plant Base Nutrition that people around the world are learning at eCornell. By the way, this is the most popular course online at eCornell.

What does this have to do with you?

First, you must know what The Top 12 Findings of this Study are; the findings are that impactful.

Second, if you are interested you can learn the next level in nutritional education, and that is plant based nutrition. Even if you have no interest in sharing this information, the knowledge you receive learning plant based nutrition will pay health and wellness dividends for a very long time, for you and your family.

The Top 12 Findings of The China Study, will change your life forever for the better and the science behind it all, is among the best you’ll find.

Discover them now.

Dear Editor of Primal, Paleo, Low Carb Diet

Nutrient Rich — Tue, 05 Oct 2010 00:22:08 +0000

Paleo Meal

Dear Editor,

I noticed that you are promoting a Primal, Paleo, Low carb diet. There is much discussion between low carb, high animal protein diet advocates and higher carbohydrate plant based whole food diet advocates who promote a way of eating that is also rich in protein but also contains the full array of nutrients the body needs to succeed.

First I applaud your desire to help people and I’m sure using this diet you have helped many people eat healthier and lose weight weight and I salute you. I am even a fan of your work! We have a common objective here. But what concerns me, are the health implications of such a diet beyond weight loss, even though I’m sure it’s a better diet than the standard American diet.

There is substantial evidence that people consuming high animal protein and therefore high fat diets, do not sustain their weight loss for simple reasons, we need carbohydrates for fuel and the array of nutrients that come packaged with plant based whole foods, such as for instance phytonutrients (which play primary role in protecting cellular health) cannot be found in foods of animal origin.

I know you promote the consumption of vegetables and small amounts of fruit, but the basis of your diet is animal protein.

There is also ample evidence from studies such as The China Study that confirm the role that animal protein plays in tumor growth and cancer promotion when animal foods are consumed beyond 5% of total calories and up to 20% of calories which is still substantially less animal protein than what most people consume.

There is no doubt you can lose weight on a low carb diet. The mechanisms are widely understood. They are great for short term weight loss, but come with consequences in cellular health, artery health and in advanced aging…

To eat plant based, nutrient rich whole foods, that do not contain dietary substances (such as cholesterol and saturated fat and animal protein itself which occasions the increase of the bodies own cholesterol production… (ref: The China Study) does mean that you will consume substantial amounts of carbohydrate and simply get fat. As part of an active lifestyle (assuming one is not eating for the wrong reasons), that fuel will be utilized, resulting in a person living at or near their ideal weight.

I am wondering why and for what nutritional reasons you are promoting such significant quantities of animal foods, other than their affect on short term weight loss, perhaps taste and culture fascination with getting enough protein…? In the sports world they promote protein, protein, protein in meat, eggs, dairy, whey, soy you name it! Now we know so much more and today we have insights paleo man did not have, to what degree are you really factoring that in?

I am not suggesting that one must be vegan or vegetarian, or that small amounts of animal products (less than 10, or better yet 5%) would be that detrimental to health, but with more than enough credible data available demonstrating the ill effects of consuming substantial amount of animal products, not to mention the environmental affects of it’s production, why would you be promoting such a diet?

I would love to address some of these points with you, and understand that you’ve built your business around this idea and have products and advertisers supporting you. I realize that objectivity might not even be possible, but I would like very much to have this discussion with you and would be willing to have a public debate if you are open to it.

Sincerely,
John Allen Mollenhauer
NutrientRich.com

PS: one of the subjects I would like to come up in said debate, if you are open to it, is the subject of ancestral influence on our modern day eating practices. Thousands of years ago, I too would have eaten whatever I could get my hands on. That doesn’t mean it was healthy. Today we have insights paleo man did not have, to what degree are you really factoring that in?