Oct 25

A Plant Based Diet – What Does it Mean? What Are We Really Saying?

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Have you heard this term, a “Plant Based Diet”?

It’s being used in ever more ways these days, fueled by the every expanding interest in eating more nutrient rich foods, and nutrient rich diets which are plant based.

In our last post T Colin Campbell, who was on Larry King Live in the segment titled “Is Meat Safe”, used the term “Plant Based Diet” as he took part in a panel to discuss the safety of eating meat.

This post is about the plant based diet, and what it really means, particularly when making the point that is it’s not safe to be eating meat based diets. Not just because of potential contamination, but because meat based diets are not health promoting.

First a little insight:

Clearly the trend is away from meat-based diets, and toward plant based, nutrient rich diets.

Why, because animal products are nutrient poor!

Of course, not if you listen to the meat industry pundits or the Nutrient Rich Food Coalition funded largely by the beef and dairy board (both Associations who are desperate  to have their products be known as nutrient rich); or, you have such a limited definition of “nutrient rich” that you think a food simply is Nutrient Rich because it is rich in a single or series of nutrients from one or two nutrient categories. (it’s not)

We ended that last post by my saying – “In my next post I’m going to share what I think the argument Dr Campbell should have been making and what I think Dr Campbell needs to delve into next time he gets this opportunity.”

So, let’s get into it.

In the segment, Dr Campbell makes one mistake that I see plant based diet advocates make all the time.

The Chef was right, “people like animal foods”. I even like animal foods; I was brought up on them, but that doesn’t necessarily make them a healthy part of peoples diets “in significant quantities(key words here). Just because a food may taste good and offer up some nutritional value does not mean it should be eaten in significant quantities, let alone as the base of your diet.

To make the point in an extreme way, if Krispy Kreme donuts were injected with vitamin C would it make sense to eat more of them? No.

But Plant Based Diet advocates (of which I am one) think it’s all or nothing, and promote vegan and vegetarian diets (which I support for the most part) as the definition of plant based diet and they fight that fight amongst an entire population that is largely eating animal products, likes them, has a vested interest in them (just listen to the CNN panelists) and is slow to change.

I fought that fight for years, until I realized that it’s not the best way to promote a plant based, nutrient rich diet. Suggesting that the meat industry just close shop is not the way to win friends and influence people on a mass scale and help people start making the change to a nutrient rich diet.

I understand where Dr Campbell was coming from on this, but I feel his case for eating a plant based diet could have been made based on the basic evidence of The China Study, about the detriments of animal protein and the nutrient profiles of foods alone and that, that would have been even more powerful.

First, a  “Plant Based Diet” is a plant “based” diet.

Last time I checked, ‘based’ meant something that provides the foundation for… in this case your diet. And plants need to be a  very hearty base of your diet. As The China Study – the most comprehensive study of nutrition ever conducted- reveals (amongst thousands more, easily accessible studies, let alone common sense) without a shadow of a doubt… we need to be eating a predominantly plant- based, nutrient rich diet, upwards of 90% or more if we are going to be healthy.

The reason is, plants are where all the nutrients come from, including protein. Yes, protein!

A plant based nutrient rich diet means you are getting all the nutrients (healthy promoting protein, real food carbohydrate, essential fat, water, fiber, vitamins and minerals, phytochemicals, enzymes etc) that you need to function and perform well, from ALL the nutrient categories and you don’t get what you don’t need (saturated fat, cholesterol etc). This is is what defines a Nutrient Rich whole food!

Chicken for example, doesn’t meet (meat) that quality standard, even if raised organically.

  • Almost No water,
  • No fiber
  • Almost no carbs
  • No phytochemicals
  • No Enzymes
  • Yes, some vitamins and minerals
  • Fat is mainly saturated
  • Protein is not health promoting (causes rapid growth, rapid aging, more hormonal response, greater stimulation (coffee effect), gives off lots of toxic metabolites (even if it’s organic)…

Now why would you want to “base” your diet on meat, including chicken and fish? A meat based diet is a nutrient poor diet, rich in some nutrients, but as a whole food… nutrient poor.

Wouldn’t you want to “base” your diet on nutrient rich foods first, and then if you want to eat nutrient poor foods, you eat them in smaller quantities?

Of course!

That’s the simple argument and one to get excited about!

A plant-based, Nutrient Rich diet promotes your health, takes into consideration taste and far more than protein, weight loss or dietary convenience alone to create an ideal diet which can include small amounts of animal products and still be health promoting.

You can eat small amounts of nutrient poor foods and still be eating a nutrient rich diet on a total dietary intakes basis. What constitutes “small amounts” is up for debate, but The China Study does the best job at giving us the data. I for one, eat less than 5% of my diet from animal foods and at times, will go months without eating any!

Telling people not to eat meat though is not the way to reduce the consumption of animal products which IS the objective here.

John Robbins, Author of Diet for a New America (1990) stated that a reduction in animal product consumption of a mere 10% world wide would ensure that no one in the world went hungry, simply because land resources would be better used to produce plant foods. That alone should prompt everyone on the face of the earth to consume at least 10% less animal foods and add to their base of plant foods.

Small amounts of animal products, less than 10%, are usually fine (check with your health care practitioner) when your diet is 90% Nutrient Rich whole foods based in greens, beans, fruits, raw nuts and seeds and whole grains.

Even DrFuhrman is on board with this formula and he’s the leading advocate for nutritional excellence in the world!

So why aren’t we fighting a battle we can win? Why don’t we send a message that people can digest, and take to new levels of success!

Suggesting that we eliminate the meat industry is not the way!

Remember, as Dr Campbell also said, (and I paraphrase) “the transition to a plant based diet does not and is not going to happen overnight”, but suggesting that we damn the meat industry isn’t making the right argument. Those people are putting kids through school too, and they are friends, so the mere suggestion is going to cause ridicule.

Its the economy stupid! ~Al Gore.

Clearly most of the CNN panel, were making their living from vested interests in nutrient poor nutrition (the nutritionist), production of animal foods (the pundit), the preparation of “great tasting” animal foods (the chef), or was not yet educated enough to make a stronger argument (the newbie vegetarian).

If there had been a hospital industry rep on the panel, they would have been promoting the American Heart Associations recommendations – consume  only 30% of calories from fat (animal fat), because their philosophy is also based on nutrient poor nutrition which inevitably and predictably fills hospital beds because it basically promotes a meat based diet.

If there had been a representative from the Dole company they would have been promoting fruits and vegetables, and staid out of the argument. After all they source most of the nutrient rich foods we eat.

Only those people who are truly advocates for health and are progressive in learning nutrient rich nutrition are going to be fully on board with a plant based diet; but for the sake of success, we need to get our definition straight on what it means to being eating “Plant Based” and make the process consumable.

We need to be eating a plant based diet with a goal of at least 80-90% or more nutrient rich foods. You can take it as far as you want, but this objective would truly change the health of the world and everyone in it!

I think we need to stop making the wrong argument, and start sending the message to eat more nutrient rich foods every day and then explain why. The China Study supports what basic nutrient profiles show us and that is -  it’s not how much we eat, but the qualities of the foods we eat that makes the difference.

We also need need to get aware that there are health promoting forms of protein (plant based) and those that you can survive on and also enjoy, that also happen to promote disease – protein from a meat based diet.

A 90% nutrient rich plant-based diet with smaller amounts of nutrient poor animal products (if you eat them) and even smaller amounts of nutrient barren refined foods (if you eat them at all),  is the ideal way to look at the argument.

But we don’t have to say, don’t eat animal products or refined books. At the end of the day, that’s up to people themselves. After all, people are going to do what they choose to.

Let me know your thoughts.

John Allen Mollenhauer

Mar 28

Look at the Nutrition Data or the quality of the ingredients?

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The past weekend, I was was nutrition seminar put on by a local graduate of the Institute for Integrated Nutrition. her name was Rebecca Johns ~ Certified Nutrition & Wellness Coach.

It was at a local Tai Quan Do facility for the athletes their; I went with my good friend Michele Katz.

I had just finished a great bike ride and was ready to get filled up with some exciting insight, not to mention to my surprise… her homemade Protein Bar. This isn’t just any protein bar and certainly not junk packed as “health food”.

Here’s Rebecca’s recipe for “protein bites”.

Ingredients:

  • 2C Raw Oatmeal
  • 1c Protein Powder
  • 1/2c flax seed, ground
  • 1/2c wheat germ
  • 2c trail mix – almonds, cashews, dried fruit, etc
  • 1/2c ground walnuts
  • 1/2c coconut
  • 1c honey
  • 2c peanut butter

Procedure:

  • Mix all ingredients together and press in a baking pan. Cut in 24 bars
  • Calories 310
  • carbs 31 g.
  • fiber4.2g
  • protein 11g

I want to share of the best insights she focused on that day.

In the recipe above, when you look at the quality of the ingredients you know you are getting a Nutrient Rich Food and the information provided from calories to carbs, to fiber, to protein is just plain straight forward.

So to that extent, reading the nutrition data on the label is useful.

When it is not as useful is when you are reading a label for nutrition data about ingredients that you can’t spell, or decipher. That’s when nutritional data is often misleading. “Net carbs”, “real carbs”, serving sizes, calories, definitions, sodium, type of fat etc; there is so much label manipulation that goes on, it would boggle your mind.

You can learn all the ins and outs of label reading here; the guru is Jeff Novick of the National Health Association.

The first and most obvious question would be, are you eating predominantly nutrient rich calories or nutrient poor calories? The difference in terms of the consequences in your body is huge, not just in terms of weight, but in terms of your health your ability to function and perform well.

See the Food Class System to see the difference between a nutrient rich food and a nutrient poor food and remember this, it’s not just the calories that count; it’s not even just the nutrients that count, it’s the quality of the nutrients that count!

Are you eating, health promoting protein, real food carbohydrates, essential fat…?

What’s the point of eating whey protein or huge amounts of animal protein, or synthetic vitamins… if these sources of nutrients are of a poor quality?

Despite the nutrition data, the quality of nutrients from those foods and the negative impact they can have on your system if eaten in significant quantities, are bound to have negative health consequences.

In this seminar, Rebecca was talking about pre workout and post working meals, because she was talking to an athletic group of people. I thought her points were incredibly authentic… here we just a few that I am paraphrasing.

  1. It’s not just the nutrition data, it’s the quality of the ingredients that matter.
  2. How do you feel when you eat one food versus another?
  3. Do you know that you can feel and perform allot better when you are eating real food and food that promotes your health in an optimal way? You’ll know once you make transition.
  4. Hydration comes from water, but also from the food you eat. Eat allot of fruits and vegetable and you’ll be drinking all day.
  5. Coconut water, is one of nature’s best re hydrants
  6. Managing your personal energy level is incredibly important to being able to take care of yourself and perform and we’re not just talking your food energy, but your vital energy.
  7. Food Matters – she played this video, and I suggest you watch this video online.
  8. Make the Protein Bites above!

This is so exciting to see the Nutrient Rich food revolution taking such a hold, in martial arts dojangs to the mainstream. And one of the lessons in this food revolution in this… food quality is everything.

Nutrient Rich is not a specific diet you have to stick to, it’s a quality standard you maintain… more on that in my next post.

Nutrition Data must start with food quality first, if the food quality is there, you can be sure that the nutrition data is actually true.

Aug 21

Olympic Athletes Demand Vitamin-rich, Organic, Hydroponics Food in 2008 Beijing Summer Olympics

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Athletes demand healthy, vitamin rich foods to provide energy for their training and competitive needs. Hydroponically grown food is meeting those demands in Beijing during these summer Olympics.

Seattle, WA (PRWEB) August 21, 2008 — The Chinese government is working hard to meet athlete demand for organic, hydroponics food rich in vitamins and minerals, as China’s 2008 Summer Olympics go into full swing in Beijing.

To provide nutrient-rich food for the athletes and other visitors at this year’s Olympics, China set up a vast system of organic greenhouse farms to match the organic, hydroponics food supply success achieved when Australia produced many tons of quality, organic, hydroponically-grown, vitamin-rich fruit and vegetables during the 2000 Australian Olympiad.

The Chinese are mastering hydroponics rapidly, especially as they produce fruits and vegetables for the 2008 Olympics

According to hydroponics experts Evegeniy Stefanov Yordanov, Michael James Straumietis, and Robert Charles Higgins, hundreds of hydroponics farmers were contracted by the Australian Olympics Committee to provide quality hydroponics produce for the 25,000 athletes, officials and visitors at the 2000 Sydney Olympics.

Straumietis, Higgins and Yordanov are acknowledged as the number one world authorities on hydroponics and bigger hydroponics yields.

Several years ago, the trio founded the Seattle-based hydroponics nutrients company Advanced Nutrients, which manufactures and distributes highly-respected hydroponics nutrients formulas worldwide.

Straumietis has spent lots of time in China studying Chinese hydroponics and agriculture.

"The Olympics are a special challenge for food producers because athletes demand organic food that’s rich in vitamins and minerals, and because the Olympics food supply is strictly regulated by in-country and international Olympics committees," Michael James Straumietis explains. "Hydroponics allows strict quality control, reliable supply, environmental benefits, and it produces high-nutrition crops."

Indeed, the 2000 Sydney Olympics proved that the hydroponics industry is the only farming sector that can produce a reliable supply of crops sufficient in quality and quantity to satisfy the demands for nutritious natural food.

"Australia wisely chose to rely on hydroponics for its 2000 Olympics, because soil-grown crops could easily have been ruined by adverse weather, which is not a problem with hydroponics," notes Robert Charles Higgins. "Better yet, as is the case in North America and Europe, hydroponics crops cost less to produce and buy than field crops."

Advanced Nutrients co-founder Evegeniy Stefanov Yordanov says China has set up a government-private industry partnership to grow organic food for the country’s Olympics food supply.

"The Chinese are mastering hydroponics rapidly, especially as they produce fruits and vegetables for the 2008 Olympics," Yordanov explains. "In fact, the Chinese government created a highly-regulated, guarded, organic, greenhouse-grown plant production infrastructure to guarantee the quantity and quality of the fruit and vegetable supply for Olympic athletes and visitors."

Increased reliance on organic, hydroponically-grown food for the China Olympics is also mirrored by increasing demand for organic, hydroponically-grown food in China’s expanding middle-class sector, Straumietis says, noting that hydroponics growing is also environmentally-safer than typical field agriculture.

"Fact is, organic fruits and vegetables grown hydroponically for the China Olympics are packed with vitamins and minerals, which means athletes perform better," Straumietis explains. "And China is able to meet the demands for quality food better than if it was relying on regular soil agriculture. Healthy, organic, hydroponics food wins the gold medal at the 2008 China Summer Olympics in Beijing.

Want to find out more about hydroponics farming and Advanced Nutrients? Visit www.advancednutrients.com.

May 19

The Worlds Most Nutrient Rich Fruit – the Goji!

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It’s the Goji Berry.

There are more than forty different types of berries that are often referred to as goji berries, known in Tibet as pang jia.  But Tibet Authentic’s goji berry – the largest and most mature berry grown in the mountains of Tibet – is considered by ancient and modern-day doctors and scientists to be superior to all other goji berries, wolf berries and goji derivatives such as goji juice products. Only Tibet Authentic’s goji berries have passed the Tibetan Medical College’s rigorous quality selection criteria.

According to the Tibetan Medical College, our goji berry.

  • Will help you develop a stronger immune system, which means better resistance to illness
  • Has anti-aging properties
  • Will help you guard against cancer
  • Brightens and improves your eyesight
  • Nourishes your liver and kidneys
  • Normalizes your blood pressure and blood sugar levels
  • Assists with weight loss
  • Lowers your cholesterol
  • Slows hair loss and graying
  • Rejuvenates your mind, your body, and your spirit
     
     
    Are you wondering how a tiny red berry can have such a positive effect on your health?

To start, the goji berry is higher in antioxidants than any other known food. Antioxidants help you maintain healthy vision and reduce your risk of cancer and cardiovascular disease.

What are the benefits of Tibet Authentic Goji Berry?

According to the Tibetan Medical College, our goji berry. . .

Will help you develop a stronger immune system, which means better resistance to illness Has anti-aging properties Will help you guard against cancer Brightens and improves your eyesight Nourishes your liver and kidneys Normalizes your blood pressure and blood sugar levels Assists with weight loss Lowers your cholesterol Slows hair loss and graying
Rejuvenates your mind, your body, and your spirit
What are antioxidants?

Antioxidant” is a classification of several organic substances, including vitamins C and E, vitamin A , selenium, Â and a group known as the carotenoids.Together as antioxidants, these substances are thought to be effective in helping to prevent cancer, heart disease, and stroke.

At the molecular and cellular levels, antioxidants serve to deactivate certain particles called free radicals. In humans, free radicals usually come in the form of O2, the oxygen molecule. The oxygen molecule wants to be oxidized, and this oxidation process can sometimes be carcinogenic. Free radicals are the natural by-products of many processes within and among cells. They are also created by exposure to various environmental factors, tobacco smoke and radiation and others

I heard that goji berry is high in Antioxidants, is that right?

The goji berry is higher in antioxidants than any other known food.
Antioxidants help you maintain healthy vision and reduce your risk of cancer and cardiovascular disease.Please see the Chart Below developed by the US department of agriculture to Demonstrate the Level of antioxidant that certain food have.

ORace Scale – (oxygen radical absorption Capacity) 25300 * Per 100 grams

Dosage:
What quantities of Goji Berries should I consume daily?

The Tibetan Medical College in Lhasa Tibet who is the exclusive business partner worldwide of Tibet Authentic recommends 5-25 grams daily as being the recommended daily adult dose for general well being. For those with illness of those feeling unwell or with particularly low energy the The Tibetan Medical College recommends a minimum of 15 grams daily and up to 30 grams daily.

Consumption:
How should I eat the Goji’s?

Go ahead and enjoy our wonderful Tibet Authentic Goji Berries straight out of the pack. Another great way is to make a cup of Goji Tea. Boil up some water and pour over 10-15 Goji Berries at the bottom of your cup, let sit for 3-5 minutes or until cool enough to drink and savor your freshly made cup of Tibet Authentic Goji Tea. Tibet Authentic Goji Berries are great as a snack or pick me up any time day or night. In the morning they are also great on Muesli, in yogurt or added to fruit salad. Many a famous cook (and many not so famous) are adding Tibet Authentic Goji’s to salads, smoothies, cookies, muffins and cakes. Some very cool bars and nightclubs are even introducing Tibet Authentic Goji Berry Martinis and having them on their bar counters instead of nuts and other nibbles. Many health clubs are also handing out Tibet Authentic Goji Berries to their valued members and guests after fitness classes and workout sessions.

Storage:
How should I keep my Goji’s fresh?

Gojis can be kept in the custom designed Tibet Authentic paper window bag either in the fridge or in the pantry. Many love to store their Goji in a glass container on their shelf for the entire world to see and comment how fantastic they look.

Additives:
Are any additives or preservatives added to Tibet Authentic Goji Berries?

No, absolutely not, we don’t like them, refuse to use them and would never spoil our wonderful Tibet Authentic Goji Berries with preservatives or anything unnatural.

Irradiation:
Are your berries irradiated as are many other fruits that are imported from overseas?

Absolutely not. We insist that that our product is never irradiated and is also never irradiated by quarantine in any country. Our Berries are naturally sundries in the wonderful Tibetan Himalayan Sun on mats that enable our wonderful berries to soak up the pristine and pure Himalayan air.

Whole Goji v Goji Juice:
What is the difference between whole Goji Berries and Goji Juice?

Whole berries are whole food containing proteins, essential fatty acids, and have no depleted nutrients that can occur when a fruit is juiced. Many Goji Juices on the market contain preservatives, added sugars, fillers such as Apple & Pear juice and are high in sugars.

Only Tibet Authentic has exclusive access to Authentic Tibetan Goji Berries thus no existing juice on the market contains Goji Berries that are grown exclusively in Tibet. Tibet Authentic will introduce its own 100% Tibet Authentic Tibetan Goji Juice in numerous world markets in late 2006. Tibet Authentic Goji Juice, the next best thing to Tibet Authentic whole Goji Berries.

Pregnancy:
Can pregnant women consume Tibet Authentic Goji Berries?

Absolutely! During pregnancy it’s important to increase vitamin and nutrient intake and as Tibet Authentic Goji’s are bursting with goodness our business partner The Tibetan Medical College recommends at least 10g daily for pregnant women.

Children:
Can Children enjoy Tibet Authentic Goji Berries?

Absolutely. Kids need the goodness of vitamins and nutrients and our business partner the Tibetan Medical College recommend that children enjoy up to 5 gram daily of Tibet Authentic Tibetan Goji berries.

Feb 02

Prevent and Reverse Heart Disease

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Caldwell B. Esselstyn, Jr., M.D. – www.NutrientRich.com advisor and internationally known physician has proven without a doubt that changes in diet and nutrition can actually cure heart disease.

Here are some of the details.

To buy the book click here

See Dr Esselstyn’s recommendations below.  

Prevent and Reverse Heart Disease
Caldwell B. Esselstyn, Jr., M.D.

A groundbreaking program–backed by the irrefutable results from Dr. Esselstyn’s 20-year study–proving changes in diet and nutrition can actually cure heart disease

February is National Heart Month

Includes over 150 recipes to promote a heart healthy life
"Pioneering research demonstrating that the progression of even severe coronary heart disease can often be reversed by making comprehensive changes in diet and lifestyle."

–Dean Ornish, M.D., founder, president and director of Preventive Medicine Research Institute and author of Dr. Dean Ornish’s Program for Reducing Heart Disease – "A hard nosed scientist shows us his secrets for successfully cleaning the rusting arteries of so many patients-and it doesn’t even hurt."

–Mehmet Oz, M.D., coauthor of You: On a Diet and You: The Owner’s Manual
"Dr. Esselstyn has always been ahead of his time. His focus on the healing powers of proper nutrition on diseased coronary arteries has now proven right, raising another unthinkable notion-that heart patients can cure themselves."

–Bernadine Healy, M.D., former director of the National Institute of Health
Heart disease remains the leading cause of death in the United States for men and women. But, as Dr. Caldwell B. Esselstyn, Jr., a former researcher and clinician at the Cleveland Clinic, explains in PREVENT AND REVERSE HEART DISEASE (Avery/Penguin Group (USA); February 2007; 1583332726; $24.95, Hardcover) it can be prevented, reversed, and even abolished. Dr. Esselstyn argues that conventional cardiology has failed patients by developing treatments that focus only on the symptoms of heart disease, not the cause.

Based on the groundbreaking results of his 20-year nutritional study-the longest study of its kind ever conducted-this book explains, with irrefutable scientific evidence, how we can end the heart disease epidemic in this country forever by changing what we eat. Here, Dr. Esselstyn convincingly argues that a plant-based, oil-free diet cannot only prevent and stop the progression of heart disease, but also reverse its effects.

The proof is in the results. The patients in Dr. Esselstyn’s initial study came to him with advanced coronary artery disease. Despite the aggressive treatment they received, among them bypasses and angioplasties, most were told by their cardiologists that they had less than a year to live. Within months on Dr. Esselstyn’s program, their cholesterol levels, angina symptoms, and blood flow improved dramatically. Twenty years later, they remain free of symptoms. Here are the documented results:

Drop in cholesterol levels: After 5 years on Dr. Esselstyn’s plant-based diet, the average total cholesterol levels of his research group dropped from 246 milligrams per deciliter to 137 mg/dL (Above 240 mg/dL is considered "high risk," below 150 mg/dL is the total cholesterol level seen in cultures wehre heart disease is essentially nonexistent..) This is the most profound drop in cholesterol ever documented in the medical literature in a study of this type.

Cardiac events: The 17 patients in the study had 49 cardiac events in the years leading up to the study, and had undergone aggressive treatment procedures. Several had multiple bypass operations. After beginning the eating plan, there were no more cardiac events in the group within a 12-year period.

Angiogram evidence: Angiograms taken of the participants in the study show a widening of the coronary arteries, and thus a reversal of the disease.

PREVENT AND REVERSE HEART DISEASE offers readers the same simple, nutrition-based plan that dramatically changed the lives of his patients forever. Here are the rules of the program:

Do:

Eat plenty of nutrient-dense (Rich) foods such as:

Vegetables (except avocados)
Legumes—beans, peas, and lentils of any varieties
Whole grains and products such as breads, cereals, and pastas
Fruits (except coconut)

Don’t:

Do not eat any of the following:

Meat, poultry or fish-nothing with a face or a mother
Dairy products
Oil of any kind—not a drop
Nuts or avocado for people with heart disease
With this eating plan, sufferers of heart disease will maintain cholesterol levels low enough to ensure that they will never have a heart attack. Best of all, the book offers more than 150 delicious recipes that Dr. Esselstyn and his wife, Ann Crile Esselstyn, have developed over the years–showing readers how easy it is to enjoy their new way of eating.

Backed by real science, startling angiograms, and inspiring personal stories PREVENT AND REVERSE HEART DISEASE is a powerful call for a paradigm shift in heart disease therapy. Dr. Esselstyn’s approach is an alternative to expensive surgical procedures and drugs that fail to be effective over time, and are dangerous to patients. This timely and important book could not only save the lives of millions who suffer from heart disease, but indeed could eradicate the illness and others related to it entirely.

About the Author:

Caldwell B. Esselstyn, Jr., M.D has been a researcher and clinician at the Cleveland Clinic for more than thirty-five years. In 1956, he was awarded a gold medal in rowing at the Olympic Games. In 1978, as an Army surgeon in Vietnam, he was awarded the Bronze Star. He has served as President of Staff and as a member of the Board of Governors. He also chaired the Clinic’s Breast Cancer Task Force and headed its Section of Thyroid and Parathyroid Surgery. In 1991, Dr. Esselstyn served as President of the American Association of Endocrine Surgeons, and organized the first National Conference on the Elimination of Heart Disease. In 2005, he became the first recipient of the Benjamin Spock Award for Compassion in Medicine. Dr. Esselstyn and his wife, Ann Crile Esselstyn, have followed a plant-based diet for more than twenty years. They counsel patients in Cleveland, where they live, and in the summer at the farm in upstate New York where Dr. Esselstyn grew up