As a certified Nutritional Education Trainer (N.E.T), and protégé of leading nutritional researcher and physician, Joel Fuhrman M.D., John Allen Mollenhauer, N.E.T, CPLC, is the founder of nutrientrich.com, which boasts a certifiable “who’s who” expert panel and has become known as the "Nutrition Transition" system, where people eating nutrient-poor diets can learn how to make the Switch to a nutrient-rich healthy eating style they can call their own guided by the "90% or more Plant-Based Nutrient-Rich®" approach.

He is the author of The Nutrient Rich Healthy Eating Plan, including the book "Switch to Rich", Nutrient Rich - The Great-Tasting Healthy Way to Eat ©-- which enables people to detoxify their body, lose weight naturally, improve their health, reverse lifestyle-induced diseases, age slower, look younger and maximize their longevity. He is also publisher of Nutrient Rich® Healthy Eating for Life -- the Inbox Magazine which includes ground-breaking interesting articles by leading nutrient-rich nutrition and lifestyle experts.

A former bodybuilder, amateur athlete, and graduate of the eCornell plant-based nutrition program, John Allen has gained vast knowledge and experience in plant-based nutrition by experimenting in diverse diets, with an open mind over many years. These diets have included, but are not limited to the following: the Standard American Diet (SAD), traditional fitness and weight loss diets, vegetarian and vegan eating programs. In recent years he has stepped fully in the nutrient rich way of eating, that focuses on maximizing nutrients per calorie, requiring less calorie consumption, and resulting in more energy, greater health and longevity potential. Through this evolutionary journey, the 4 Step Nutrient Rich® Healthy Eating Plan was developed.

In 2009, John co-authored the book, "The Curse of the Capable", with Harvard psychologist, Arthur Ciaramicoli, Ph.D. (Foreword by Superbowl MVP, Phil Simms), which addresses how to change the unsupportive stories people generate that promote addictive behaviors, prevent them from changing their lifestyle, being more productive and achieving their goals in a balanced and healthy way.

John Allen is a leading authority on Performance Lifestyle® training and coaching, based on the 12 never-before-assembled fundamentals for health, higher performance and a better quality of life.

He has appeared frequently on radio and television shows, including Comcast CN8, WTBQ, Air America, and MoJo Radio. JAM has also been a featured speaker at the Annual CoachVille Conference, the National Health Association Annual Conference, and the Monkey Bar Gym Fitness Chain. Trained by Tony Robbins, John is a dynamic international speaker and sough-out by leading corporation and business conferences. John has also contributed to the award winning Health Science Journal.

JAM enjoys helping others live more successfully, optimally healthy, at or near their ideal weight, so they can achieve even their most ambitious goals, with balance, vibrant health and greater peace of mind. He lives in Livingston, NJ with his family.