“Nutrient-rich” is a revolutionary new concept in healthy eating, defining the gold standard for high-performance nutrition.

Nutrient Rich® NRg Infusions™ were created by our founder John Allen Mollenhauer. As a performance coach and lifestyle entrepreneur, he has been helping to usher in the high-nutrient-density eating approach for more than 20 years.

When the 2005 USDA Dietary Guidelines recognized “nutrient density” as a cornerstone of good nutrition, John Allen launched— offering inspiring education and support for people we call “SuperFoodies” who want optimal nutrition.

During that time, John has observed that even people with respectable nutritional knowledge often default to nutrient-poor food or junk food when pressed for time or energy—just because it’s convenient.

One unusual day during a trip to the drugstore, a bit hungry but not expecting to find anything there that he’d want to eat, John Allen happened to stumble upon pure organic baby food pouches in one of the aisles. He decided to purchase a few and try them out.

“Wow, that was good,” he thought afterward. “Almost like a smoothie!”

That’s when the “eureka” moment hit.

Why should only babies and toddlers benefit from this kind of accessible, pure, nutritious food? Wouldn’t adults, too, want an organic superfood smoothie in a convenient, flexible pouch—instead of grabbing for junk food out of sheer convenience?

Why not develop a superfood-packed natural food product just as handy as these baby-food pouches, to meet the needs of active on-the-go adults and their high-performance lifestyles?

And thus NRg Infusions™ was born.

We’re certain this revolutionary new line of great-tasting, super-convenient, incredibly healthy grab-and-go products will up-level people’s healthy fuel choices during those tight spots in their lives.